Adidas: No Shade
Brand
Date
Nov 2022
Description
Adidas presents 'No Shade,' a dynamic campaign focused on authentic moments of youth culture and social connection. The project features a group of diverse young women in a vibrant nightclub setting, capturing the energy of a night out through candid interactions and movement. Produced by Love Song, the video utilizes cinematic live-action techniques to frame the narrative. The aesthetic leans into high-contrast neon lighting, with dramatic red and blue tones creating an immersive atmosphere for the sportswear-focused creative.
Style
Horizontal, Cinematic, Neon
Industries
Background
Nightclub
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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