Adidas
NHL Reverse Retro Jersey Reveal
BrandAdidas
Date
Jun 2026
Description
Adidas launches the NHL Reverse Retro Jersey collection through a high-energy promotional campaign. The film highlights the latest sports apparel designs, utilizing a fast-paced edit that moves between sharp product close-ups and athlete silhouettes. The production leans into a kinetic visual style, employing neon-lit backgrounds and geometric light patterns to frame the new jerseys. With creative direction from Katie Moreland, the campaign utilizes dramatic low-key lighting and slow motion to emphasize the textures and details of the collection.
Style
Horizontal, Action, Cinematic, Neon
Techniques
Slow motion
Industries
Sportswear
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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