Adidas partners with Homeground for the launch of the latest Manchester United football kit. This cinematic campaign highlights the club's white jersey, accented with red detailing, through a series of focused, high-contrast portraits of the players.
The production, supported by 1stAveMachine and SugarFree TV, leans into a moody aesthetic. Through a live-action technique, the film utilizes low-key lighting and atmospheric color grading to define the visual narrative, complemented by VFX work from ELMNTL.
