Adidas: MUFC
Brand
Date
Apr 2025
Description
Adidas partners with Homeground for the launch of the latest Manchester United football kit. This cinematic campaign highlights the club's white jersey, accented with red detailing, through a series of focused, high-contrast portraits of the players. The production, supported by 1stAveMachine and SugarFree TV, leans into a moody aesthetic. Through a live-action technique, the film utilizes low-key lighting and atmospheric color grading to define the visual narrative, complemented by VFX work from ELMNTL.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Context
Advertising Campaign
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