Adidas presents a profile of champion skier Mikaela Shiffrin in this documentary-style campaign. The project centers on a personal narrative shared by Shiffrin’s mother, Eileen, tracing the athlete's evolution from early home-recorded training to elite competition.
The visual approach uses a cinematic aesthetic to bridge the gap between contemporary athletic capture and archival home footage. The edit leans into a desaturated palette and low-light environmental shots to establish a reflective, intimate atmosphere.
Creative direction for the campaign was led by The Midnight Club, with sound design and music production by One Thousand Birds. Post-production and VFX were managed by HYPE and Leap Year Post.
