Adidas

Feb 2026

Adidas documents the personal history of champion skier Mikaela Shiffrin in this intimate brand campaign, Mikaela Shiffrin by her mom Eileen. Developed by agency The Midnight Club, the project balances contemporary athletic footage with archival home videos. The narrative bridges the gap between high-definition training sequences and nostalgic, low-fi home footage. Utilizing a cinematic aesthetic, the film explores the athlete’s bond with her mother, framed against moody winter landscapes and snow-covered terrain. Post-production and VFX were managed by HYPE, with additional post-production services from Leap Year Post. The project's soundscape was developed by One Thousand Birds, with production credits for the spot listed as N/A.

Horizontal, Cinematic, Desaturated