Adidas: Mi Coach Smart Run Watch
Brand
Date
Aug 2023
Description
Adidas introduces the Mi Coach Smart Run Watch, a piece of consumer electronics designed for high-performance training. This promotional film highlights the device’s integrated fitness tracking capabilities, emphasizing its digital interface and wearable functionality. The production by ALTERED.LA employs sleek 3D render/CGI and futuristic animation to visualize the watch's internal systems. The visuals feature dynamic UI elements, such as heart rate monitors and real-time cardio metrics, set against a high-contrast cinematic background that focuses on the precision of the hardware.
Style
Horizontal, Cinematic, Clean, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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