Adidas: Messi Built to Win
Brand
Date
Aug 2023
Description
Adidas presents Messi Built to Win, a cinematic commercial spotlighting football icon Lionel Messi. The spot pairs focused portraiture of the athlete with detailed macro cinematography, drawing attention to the construction of performance footwear. The visual execution leans into high-contrast lighting and matte finishes to establish a dark, sleek atmosphere. By alternating between shots of textured athletic cleats and the intensity of the talent, the film highlights technical design alongside sport-focused narrative.
Style
Horizontal, Cinematic, Matte
Techniques
Macro
Industries
Color
Jet Black
Golden Yellow
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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