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Adidas: Liverpool FC 25/26 Third kit global campaign

Brand
Adidas
Date

Sep 2025

Description

Adidas introduces the Liverpool FC 25/26 Third kit through a global campaign that leans into a nostalgic, domestic aesthetic. Moving away from the pitch, the imagery is set within a mid-century living room interior, utilizing a warm palette and soft lighting to highlight the collection's lifestyle appeal. Photographer Stewart Bryden captures the players and models against a backdrop of retro striped wallpaper and vintage furniture, framing the sportswear alongside daily domestic elements. The series makes use of analogue film techniques, incorporating authentic grain and vintage borders to lean into a classic, textured look that bridges high-performance sportswear with lifestyle fashion.

Style

Vertical, Commercial, Warm, Retro

Techniques

Soft Light

Industries
Sportswear
Color
Pure White
Background

Living Room

Context

Advertising Campaign

Associated creatives

Stewart Bryden
Stewart BrydenPhotographer
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