Adidas

Sep 2025

Adidas showcases the Liverpool FC 25/26 Third kit through a global campaign that leans into a nostalgic, mid-century domestic aesthetic. Captured by photographer Stewart Bryden, the series features key players including Mohamed Salah, Virgil van Dijk, Alisson Becker, and Ryan Gravenberch, alongside various models, set within a living room environment defined by warm amber tones and retro furniture. The imagery integrates the sportswear collection into a lifestyle narrative, utilising soft lighting and a distinct analogue film aesthetic to bridge the gap between performance gear and classic, vintage-inspired design. The campaign spans portraits, still-life product shots, and group compositions, maintaining a consistent visual language through the use of textured walls, wood accents, and clean, natural light.

Vertical, Commercial, Warm, Retro

Soft Light

Sportswear

Living Room

Advertising Campaign