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Adidas: Lindsey Horan

Brand
Date

Aug 2023

Description

Adidas spotlights professional athlete Lindsey Horan in this sports campaign, chronicling her journey on and off the pitch. The film moves between dynamic training sessions on a stadium turf and intimate, indoor sequences featuring archival reflections. Produced by LBB Uploads, the project employs a live-action technique that balances high-intensity action shots with observational framing. By utilizing natural light and warm tones, the cinematography maintains a focus on the athlete's movement and professional development.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Natural light

Industries
Color
Pure White
Jet Black
Crimson
Background

Sports Venue

Context

Advertising Campaign, Brand Film / Corporate Video

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