Adidas: JD D Block Europe
Brand
Date
Jun 2026
Description
Adidas and JD collaborate on the D Block Europe campaign, a series of short-form films spotlighting contemporary sportswear within a gritty, industrial environment. The project leans into a cinematic visual language, utilizing low-key lighting and atmospheric neon to define the space. Production for the project was handled by GREATERGOOD. The aesthetic incorporates analogue film techniques and an 80s-inspired visual rhythm, anchoring the product in an urban, garage-based setting.
Style
Vertical, Cinematic, Gritty, 1980s
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Color
Jet Black
Navy
Crimson
Background
Garage
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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