Adidas
JD D Block Europe
Brand
ProjectJD D Block Europe
Date
Jun 2026
Description
Adidas and JD partner for this campaign, showcasing the latest sportswear and sneaker releases against a stark, industrial backdrop. Featuring D Block Europe, the project is set within a garage environment characterized by textured surfaces and automotive detailing. The visual approach leans into a distinct 1980s aesthetic, utilizing analogue film techniques and low-key lighting to enhance the gritty atmosphere. With production by GREATERGOOD, the piece relies on a cinematic visual rhythm to frame the apparel.
Style
Vertical, Cinematic, Gritty, 1980s
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Navy
Crimson
Background
Garage
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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