Adidas: It's in our bones
Brand
Date
Sep 2025
Description
Adidas presents 'It's in our bones', a cinematic commercial spot focused on the intensity and technical precision of soccer. The campaign captures the physical demands of the sport through high-contrast imagery and a distinct monochrome aesthetic. The film leans into a fast-paced edit, utilizing slow motion to highlight the movement of athletes on the pitch. Produced with the support of Dare Content Studio and post-production by Strangelove, the project delivers a raw, grounded perspective on athletic performance. Room Studios led the creative direction, emphasizing form and silhouette to define the brand's presence within the soccer category.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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