Adidas
It's All in the Boot
Jan 2025
Adidas introduces 'It's All in the Boot', a high-energy campaign focused on the intersection of professional football and grassroots training culture. The film channels intense matches played across diverse stadium and suburban settings, spotlighting signature athletic gear through a lens of precision and performance. Produced by The Midnight Club alongside Business Club and Hawai Films, the project utilizes a live-action technique to capture the fluidity of player movement. With rapid editing and cinematic lighting, the work leans into the rhythm of the game, supported by post-production from The Harbor Picture Company, Shift Post, and Frame 23, with sound design by Astral.
Horizontal, Action, Cinematic, Clean
Football (American)
Sports Venue
TVC / TV Commercial
