Adidas: It's All in the Boot
Brand
Date
Jan 2025
Description
Adidas presents It's All in the Boot, a high-energy campaign focused on the intersection of professional football and grassroots training. The project moves between large-scale stadium matches and local suburban pitches to highlight player movement and technical skill. Utilizing live-action techniques and cinematic lighting, the production emphasizes the agility of the athletes and the detail of their gear. Creative direction by The Midnight Club shapes the aesthetic, with production support from Business Club and Hawai Films. The post-production workflow, including VFX and sound design, was handled by The Harbor Picture Company, Astral, and Frame 23.
Style
Horizontal, Action, Cinematic, Clean
Industries
Color
Crimson
Pure White
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
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