Adidas
Huni
Brand
ProjectHuni
Date
Jun 2026
Description
Adidas presents Huni, a sports commercial directed and produced by the team at GREATERGOOD. The campaign captures the ritualistic nature of athletic preparation, focusing on the quiet moments before and after high-intensity training. The film leans into a cinematic, monochrome aesthetic, using high-contrast lighting to emphasize textures from the tiled locker room environment to the movement of athletes on the pitch. This live-action piece frames the subject matter through a lens of discipline, grounding the narrative in the physical realities of the game.
Style
Horizontal, Action, Cinematic, Monochrome
Industries
Soccer
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.