Adidas
Huni
Brand
ProjectHuni
Date
Jun 2026
Description
Adidas presents Huni, a sports-focused campaign that explores the quiet intensity of athletic preparation. Produced by GREATERGOOD, the project moves from the stillness of an empty, floodlit pitch to the focused movements of players in the locker room. The work channels a cinematic sensibility through a high-contrast, monochrome aesthetic that highlights the textures of training gear and athlete movement. This project utilises live-action techniques to frame the physical demands of soccer.
Style
Horizontal, Action, Cinematic, Monochrome
Industries
Soccer
Context
TVC / TV Commercial
Associated creatives
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