Adidas: House Party
Brand
Date
Sep 2024
Description
Adidas presents House Party, a commercial campaign capturing the energy of urban youth culture through a series of nighttime street scenes. The work follows young adults navigating city landscapes, incorporating elements of scooter riding and large-scale graffiti mural production. Directed with a gritty, energetic focus, the piece utilizes low-key lighting and atmospheric grading to emphasize streetwear aesthetics. The production reflects a collaborative effort, with creative direction from Sid Lee North America and production handled by Partizan USA and Radke. The film leans into a live-action technique to highlight movement and street style.
Style
Horizontal, Commercial, Desaturated, Gritty
Industries
Background
Street
Context
Advertising Campaign
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