Adidas: Hotel Superstar
Brand
Date
May 2026
Description
Adidas introduces the Hotel Superstar campaign, a fashion-focused spot directed by Thibaut Grevet. The film leans into a cinematic aesthetic, capturing a series of vignettes centered around Kendall Jenner in a hotel setting. The commercial transitions from quiet moments in a suite to a deliberate walk down a long corridor, highlighting the iconic black-and-white sneakers. With creative direction from Jeph Burton and Hunter Hampton, the production utilizes a clean, live-action technique to frame the footwear within a lifestyle context. Fashion styling by Chloe and Chenelle rounds out the visual narrative.
Style
Vertical, Cinematic, Clean
Industries
Color
Pure White
Crimson
Background
Hotel Room
Context
Advertising Campaign, TVC / TV Commercial
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