Adidas introduces the Hotel Superstar campaign, a fashion-focused spot directed by Thibaut Grevet. The film leans into a cinematic aesthetic, capturing a series of vignettes centered around Kendall Jenner in a hotel setting.
The commercial transitions from quiet moments in a suite to a deliberate walk down a long corridor, highlighting the iconic black-and-white sneakers. With creative direction from Jeph Burton and Hunter Hampton, the production utilizes a clean, live-action technique to frame the footwear within a lifestyle context. Fashion styling by Chloe and Chenelle rounds out the visual narrative.
