Adidas
Hotel Superstar
Brand
ProjectHotel Superstar
Date
May 2026
Description
Adidas introduces the Hotel Superstar campaign, a fashion-focused spot directed by Thibaut Grevet. The narrative follows Kendall Jenner through an elegant hotel setting, transitioning from private moments to a walk through the venue's corridors. The commercial places a deliberate focus on the brand's signature footwear. Produced by Division, the project benefits from creative direction by Jeph Burton and Hunter Hampton. The visual language relies on a cinematic live-action technique, maintaining a clean aesthetic throughout the vertical-format piece. Fashion styling for the campaign was provided by Chloe and Chenelle.
Style
Vertical, Cinematic, Clean
Industries
Sportswear
Color
Pure White
Crimson
Background
Hotel Room
Context
Advertising Campaign, TVC / TV Commercial
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