Adidas presents 'Hey Jude,' a cinematic campaign that explores human connection through a series of observational vignettes. Directed by Visie Admin, the project captures a diverse cast ranging from young adults to older patrons navigating moments of tension and introspection within domestic and public settings.
Employing a live-action technique, the narrative leans into desaturated tones and cool ambient lighting to establish a somber, reflective atmosphere. The production features agency creative from Johannes Leonardo, with production services by Spindle and HAWAI.
