Adidas: Hey Jude
Brand
Date
Jun 2024
Description
Adidas presents 'Hey Jude,' a cinematic campaign that explores human connection through a series of observational vignettes. Directed by Visie Admin, the project captures a diverse cast ranging from young adults to older patrons navigating moments of tension and introspection within domestic and public settings. Employing a live-action technique, the narrative leans into desaturated tones and cool ambient lighting to establish a somber, reflective atmosphere. The production features agency creative from Johannes Leonardo, with production services by Spindle and HAWAI.
Style
Horizontal, Cinematic, Desaturated
Context
TVC / TV Commercial
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