Adidas: Hello Tomorrow
Brand
Date
Jun 2024
Description
Adidas introduces 'Hello Tomorrow', a cinematic campaign that explores the transition from rest to movement. The commercial features a solitary protagonist waking in a sparse, spotlighted room before transitioning into a brightly lit space, placing the focus squarely on the performance footwear. Directed through MJZ, the project utilizes low-key lighting and chiaroscuro techniques to build a surreal atmosphere. Creative production was handled by TBWA\/Chiat\/Day LA, with post-production and visual effects provided by Spot Welders and Sea Level, while the sonic identity was crafted by Squeak E. Clean Studios.
Style
Horizontal, Cinematic, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Navy
Medium Grey
Background
Solid Colour
Context
Brand Film / Corporate Video
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