Adidas: Goodbye Gravity
Brand
Date
May 2026
Description
Adidas presents Goodbye Gravity, a dynamic sports commercial centered on the brand's athletic footwear and apparel. The film leans into a futuristic aesthetic, blending retail spaces with surreal, cosmic-inspired environments to highlight high-performance movement. Technically, the project utilizes heavy VFX and vibrant neon lighting to create a sci-fi athletic atmosphere. The production features a live-action technique integrated with high-energy digital tunnels and laser effects, capturing the interaction between human movement and celestial-themed visuals. Post-production and visual effects were handled by 9iFX Studios.
Style
Horizontal, Cinematic, Neon, Futuristic
Techniques
VFX / visual effects
Industries
Color
Cobalt
Violet
Background
Virtual Production Background
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.