Adidas
Goodbye Gravity
Brand
ProjectGoodbye Gravity
Date
May 2026
Description
Adidas introduces 'Goodbye Gravity,' a high-energy sportswear commercial that blends athletic performance with surreal, cosmic-inspired aesthetics. The film utilizes a futuristic visual language, layering vibrant neon lighting and digital tunnels over athletic footwear and apparel. The production leans into a sci-fi atmosphere, featuring a series of live-action athletic movements set against floating celestial spheres and glowing synthetic turf. Post-production and visual effects were handled by 9iFX Studios, who integrated dramatic strobe and neon lighting to create an immersive, cinematic experience.
Style
Horizontal, Cinematic, Neon, Futuristic
Techniques
VFX / visual effects
Industries
Sportswear
Color
Cobalt
Violet
Background
Virtual Production Background
Context
TVC / TV Commercial
Associated creatives
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