Adidas
Global Women In Power - New York
Brand
Date
Jun 2026
Description
Adidas spotlights basketball performance in its Global Women In Power campaign, capturing the athleticism of the game through a series of studio-based sequences. The project focuses on high-energy ball handling and movement, utilizing dynamic split-screen layouts and purple graphic overlays to build a rhythmic pace. Produced by GREATERGOOD, the commercial leans into saturated tones and warm, bright lighting to frame the subject. The film blends live-action technique with layered visual effects, emphasizing fluid athleticism within a controlled environment.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
VFX / visual effects
Industries
Basketball
Color
Jet Black
Navy
Pure White
Background
Set-dressed
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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