Adidas: Gen Z
Brand
Date
May 2024
Description
Adidas explores the nuances of youth culture and contemporary street style in this campaign aimed at Gen Z. The narrative moves through various urban landscapes, framing local street scenes against athletic lifestyle vignettes. Produced by BIG KAHUNA FILMS Dubai with creative input from Craft Dubai, the spot leans into high-energy visuals. The execution utilises live-action technique interspersed with vibrant VFX and motion graphics, balancing bright natural daylight with atmospheric, neon-lit indoor sequences.
Style
Horizontal, Commercial, Action
Techniques
VFX / visual effects
Industries
Color
Jet Black
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
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