Adidas: Gazelle
Brand
Date
Nov 2023
Description
This promotional campaign for Adidas, titled Gazelle, draws on a distinct visual narrative that bridges historical archival footage with contemporary urban energy. Directed by Love Song, the project leans into a nostalgic aesthetic, utilizing a blend of black and white sequences alongside vibrant colour captures of street life. The film features a series of portraits contrasted against bustling city scenes, incorporating both Super 8 and 16mm film techniques to establish its cinematic tone. Through the use of live-action technique and candid group interactions, the campaign situates the sportswear brand within a classic, metropolitan environment.
Style
Horizontal, Cinematic, Monochrome, Nostalgic
Techniques
Super 8 / 16mm
Industries
Context
TVC / TV Commercial
Associated creatives
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