Adidas
A Legacy of Innovation
Brand
ProjectA Legacy of Innovation
Date
May 2026
Description
Adidas revisits its technical history in the brand film 'A Legacy of Innovation,' exploring the evolution of athletic footwear and performance equipment. The narrative bridges the gap between historical craftsmanship and modern production by intercutting vintage footage of athletes and cobblers with clean product highlights, including the 1936 track spike. The film utilizes a monochrome aesthetic to lean into its archival roots. Post-production and visual effects were handled by 9iFX Studios, who integrated live-action techniques to maintain a cinematic quality throughout the project.
Style
Horizontal, Cinematic, Monochrome, Retro
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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