Adidas
FTC Manifesto
Brand
ProjectFTC Manifesto
Date
Mar 2024
Description
The FTC Manifesto campaign for Adidas captures the rhythm and intensity of basketball culture through a series of high-energy sequences. Featuring athletes in both professional and grassroots settings, the film moves between intimate court-side close-ups and sweeping aerial perspectives to ground the viewer in the environment. Produced by STADIUM, the project leans into a cinematic aesthetic, utilizing slow motion to highlight player movement and technical skill. The visual language emphasizes the interplay between vibrant court geometry and the surrounding architectural landscape, anchoring the performance in diverse locations.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion, Drone footage
Industries
Basketball
Context
Brand Film / Corporate Video
Associated creatives
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