Adidas: Fall Collection
Brand
Date
Jan 2024
Description
Adidas presents its latest seasonal release through this commercial campaign highlighting the Fall Collection. The spot focuses on an athlete moving through a series of training drills, such as jumping rope and floor-based stretching, to showcase the technical performance of the sportswear jackets, tracksuits, and training shorts. The production, handled by DOMO, employs a mix of indoor and studio environments to frame the apparel. The visual language relies on dynamic lighting and close-ups to capture the details of the footwear, utilising action-oriented camera movements, clean aesthetics, and slow motion to emphasize the versatility of the garments.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Crimson
Pure White
Context
Advertising Campaign
Associated creatives
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