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Adidas F50 “Made me Do it” - Keep Off The Grass 2025

About

Adidas introduces the F50 “Made me Do it” campaign, centering on the precision and intensity of professional soccer gear. The spot follows a player navigating a pristine sports pitch under the watchful eye of a focused groundkeeper, highlighting the gear in a high-stakes, stadium setting. Produced by CREATORS INC with creative input from The Midnight Club, the commercial leans into a playful narrative. The aesthetic is defined by rich greens and high-contrast neutral tones, utilizing a live-action technique to ground the film's cinematic, observational style.

Brand

Adidas

Credits

The Midnight Club
Agency / Creative
CREATORS INC
Production
The Midnight Club
Music / Sound
RASCAL
Post Production / VFX

Industries

Soccer

Styles

HorizontalCommercialPlayful
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