Adidas: F50 “Made me Do it” - Keep Off The Grass
Brand
Date
Aug 2025
Description
Adidas introduces the F50 “Made me Do it” campaign, centering on the precision and intensity of professional soccer gear. The spot follows a player navigating a pristine sports pitch under the watchful eye of a focused groundkeeper, highlighting the gear in a high-stakes, stadium setting. Produced by CREATORS INC with creative input from The Midnight Club, the commercial leans into a playful narrative. The aesthetic is defined by rich greens and high-contrast neutral tones, utilizing a live-action technique to ground the film's cinematic, observational style.
Style
Horizontal, Commercial, playful
Industries
Color
Forest Green
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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