Adidas: ‘Everyday Heroes’- Trail Running

Apr 2025

Adidas’ ‘Everyday Heroes’ trail running campaign highlights the intersection of human endurance and communal support in rugged environments. The project, brought to life through a cinematic, live-action approach, focuses on the collaborative energy between athletes and their support teams during a high-stakes mountain run. Set against a dramatic mountainous landscape during the golden hour, the visuals utilize low-key lighting and a grainy aesthetic to emphasize the atmosphere of an endurance event. Production was handled by ANORAK Film GmbH with creative development from TBWA\ Neboko. Post-production and visual effects were managed by Rascal and ETC, while editorial support was provided by Cabin Edit.

Horizontal, Cinematic, Grainy, Golden Hour

Mountain

Advertising Campaign, Brand Film / Corporate Video