Adidas: ‘Everyday Heroes’- Football
Brand
Date
Apr 2025
Description
Adidas spotlights the grassroots football community in this project, capturing players and coaches during an outdoor match. The piece centres on the interplay between team members on the bench, highlighting a day-to-day sporting moment. Produced by ANORAK Film GmbH with creative input from agency TBWA\ Neboko, the campaign utilises live-action techniques and natural light to maintain a realistic, cinematic aesthetic. Post-production and VFX work was handled by Rascal and ETC, with editorial support provided by Cabin Edit.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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