Adidas: EQT / Cities
Brand
Date
Mar 2022
Description
The Adidas EQT Cities project highlights the intersection of urban development and personal style. Featuring architectural designer Ezekiel Harris, the campaign documents his creative process within a sunlit industrial setting in Detroit. The visual approach utilizes a cinematic, live-action technique to ground the subject in his environment. Through the use of analogue film textures and desaturated color grading, the narrative explores the structural rhythms of city life. Creative direction and production for the project were managed by North Kingdom and Curfew.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Jet Black
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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