Adidas: Energy Running
Brand
Date
Aug 2023
Description
Adidas centers its Energy Running campaign on the intensity of athletic performance, featuring a sequence of high-energy training sessions. The spot captures movement across urban environments and gym settings, using rapid camera motions to emphasize endurance and speed. Produced by Altered.la, the film utilizes live-action technique and slow motion to underscore the physical demand of each exercise. The visual language blends natural daylight with interior lighting to frame the sportswear collection in a variety of active contexts.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Context
Advertising Campaign
Associated creatives
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