Adidas presents Drama Call 3x2, a commercial project that captures urban youth culture through a grounded, cinematic lens. The film features figures in classic black and white sportswear navigating the red brick surroundings of a traditional northern UK residential street.
The execution relies on tracking shots and high-angle perspectives to emphasize movement, from cyclists passing local stalls to portraits framed in doorways. The project integrates a grainy visual texture, bringing an authentic edge to the live-action sequences.
Developed by agency DENT, the production was supported by SMUGGLER UK and Antfarm. Post-production and visual effects were managed by RASCAL and Finn Dove, with editing by Cabin Edit and sound design by Brother Music.
