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Adidas: Drama Call 3x2

Brand
Adidas
Date

Oct 2025

Description

Adidas presents Drama Call 3x2, a commercial project that captures urban youth culture through a grounded, cinematic lens. The film features figures in classic black and white sportswear navigating the red brick surroundings of a traditional northern UK residential street. The execution relies on tracking shots and high-angle perspectives to emphasize movement, from cyclists passing local stalls to portraits framed in doorways. The project integrates a grainy visual texture, bringing an authentic edge to the live-action sequences. Developed by agency DENT, the production was supported by SMUGGLER UK and Antfarm. Post-production and visual effects were managed by RASCAL and Finn Dove, with editing by Cabin Edit and sound design by Brother Music.

Style

Horizontal, Cinematic, Grainy

Industries
Sportswear
Color
Jet Black
Pure White
Background

Street

Context

TVC / TV Commercial

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