Adidas: Done Before

Brand

Date

Feb 2025

Description

Adidas presents 'Done Before,' a commercial film that highlights movement and athletic culture through a series of rhythmic vignettes. The piece captures diverse individuals and street scenes, alternating between synchronized choreography, urban performances, and minimalist portraiture. Technically, the project utilizes live-action technique layered with VFX / visual effects to transition between atmospheric lighting and high-contrast environments. The visual language shifts from monochrome sequences to vibrant color palettes, emphasizing the energy of the featured sportswear apparel. Post-production and VFX were completed by Blacksmith, shaping the project's rapid-cut narrative and distinct color grading.

Style

Horizontal, Commercial, Monochrome, Warm

Techniques

VFX / visual effects

Industries

Sportswear

Context

TVC / TV Commercial

Associated creatives

BlacksmithPost Production / VFX

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Adidas: Done Before

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