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Adidas: DON 7

Brand
Date

Oct 2025

Description

Adidas highlights the DON 7 in this commercial production, which centers on a dialogue-driven narrative between two men in a diner. The film cuts between this intimate conversation and dynamic basketball game footage, establishing a rhythmic pace. Developed by agency The Midnight Club, the campaign leans into a cinematic narrative style. The visual execution relies on natural lighting and practical dialogue to bridge the gap between street-level conversation and the sport itself.

Style

Horizontal, Cinematic, Clean, Raw

Industries
Color
Chocolate
Forest Green
Background

Café

Context

TVC / TV Commercial

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