Adidas: D Rose
Brand
Date
Oct 2025
Description
Adidas honors professional basketball player Derrick Rose with a tribute film that explores his cultural connection to the city of Chicago. Produced by agency The Midnight Club, the campaign balances high-angle drone footage of urban basketball courts—adorned with large-scale floral installations—against intimate, street-level portraits of local community members. The project utilizes a cinematic, live-action technique to ground the narrative in the city's basketball heritage. By combining aerial perspectives with a warm, clean aesthetic, the film captures the intersection of sport and local landscape.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light, Drone footage
Industries
Color
Crimson
Navy
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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