Adidas Crafting An Icon | Schön Magazine x Adidas Superstar 2025
About
Crafting An Icon is a fashion editorial collaboration between Adidas and Schön Magazine, focusing on the versatile design of the Superstar silhouette. The project features a series of high-contrast studio portraits that blend athletic sportswear with contemporary tailoring, emphasizing the interplay between movement and stillness. Photographed by Marcello Junior Dino, the series utilizes graphic silhouettes and a minimalist palette to highlight the structured lines of the apparel. Fashion stylist Patrick Clark pairs the footwear with oversized outerwear, layered garments, and clean monochrome suiting, while hair by Miwa Moroki and makeup by Lisa Legrand maintain a polished aesthetic. Through the use of chiaroscuro lighting and crisp studio sweeps, the imagery centers on the dynamic physical form of models Dieyna Ba, Hugo Grau, and Milan Bodemer.


