Adidas: Comfort Is Our Sport
Brand
Date
Nov 2024
Description
Adidas introduces 'Comfort Is Our Sport,' a dynamic video campaign that spotlights the relationship between movement and apparel. The film follows a diverse group of athletes as they transition through a variety of training environments, shifting between studio settings, traditional boxing gyms, and open-air athletic fields. The project leans into a cinematic aesthetic, utilizing live-action techniques to capture athletes during stretching, boxing, and conditioning routines. Production was led by 100% with creative direction provided by TBWA NEBOKO, focusing on the fluidity of sportswear through active, performance-driven sequences.
Style
Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
Associated creatives
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