Adidas

Jan 2025

The Adidas CNY 2025 campaign marks the lunar new year with a high-definition commercial spot that blends athletic energy with traditional cultural elements. Produced by HYPEMAKER, the piece focuses on movement and ceremony, ranging from basketball sequences to the handling of traditional drums in an open courtyard setting. The film leans into a warm color palette, centering on subjects dressed in seasonal red and white. Through a clean live-action technique, the project emphasizes a series of cultural activities, highlighted by an archival-style sequence featuring a traditional bow. Post-production and VFX were managed by Wash.

Horizontal, Commercial, Warm, Clean

Sportswear

Public Square

Advertising Campaign