Adidas: CNY 2025
Brand
Date
Jan 2025
Description
Adidas celebrates the Lunar New Year with a campaign focused on movement and cultural expression. The promotional film highlights a series of activities, from archery and basketball to rhythmic drumming, set within an open courtyard environment. Produced by HYPEMAKER, the commercial employs live-action techniques with clean, natural lighting to emphasize the seasonal red and white color palette. Post-production and VFX were handled by Wash to round out the project's visual identity.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Crimson
Pure White
Jet Black
Background
Public Square
Context
Advertising Campaign
Associated creatives
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