Adidas celebrates the Lunar New Year with a campaign focused on movement and cultural expression. The promotional film highlights a series of activities, from archery and basketball to rhythmic drumming, set within an open courtyard environment.
Produced by HYPEMAKER, the commercial employs live-action techniques with clean, natural lighting to emphasize the seasonal red and white color palette. Post-production and VFX were handled by Wash to round out the project's visual identity.
