Adidas: Cities
Brand
Date
Jul 2023
Description
Adidas examines urban renewal and community development in this film for the Cities project. The narrative follows a developer navigating industrial architecture and urban landscapes, utilizing documentary-style framing to highlight the voices of cultural creators. The piece employs cinematic techniques, including grainy, gritty textures and atmospheric lighting, to ground the film in an authentic, live-action environment. Production for the project was led by Curfew.
Style
Horizontal, Cinematic, Gritty, Grainy
Industries
Color
Pure White
Jet Black
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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