Adidas: Chile '20 Website
Brand
Date
Nov 2025
Description
Adidas introduces the Chile '20 collection through a digital-first campaign that synthesizes live-action product highlights with technical 3D render / CGI assets. The project focuses on the collection's apparel details, emphasizing branded track jackets, logo embroidery, and functional hardware. The creative direction across this commercial project explores the intersection of physical sportswear and digital integration. By transitioning between intimate hardware close-ups and screen-based interactions, the work showcases the collection’s presence in both retail environments and virtual spaces.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI
Industries
Color
Jet Black
Crimson
Pure White
Context
Advertising Campaign, Digital / Display Advertising
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