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Adidas: Buzzer Beater

Brand
Adidas
Date

Oct 2024

Description

Adidas enters the court with Buzzer Beater, a sports video commercial that captures the high-energy intensity of competitive basketball. The film explores the intersection of live play and modern sports documentation, framing the action through the perspective of a mobile phone recording amidst a gymnasium crowd. Produced by Radical Media, the project utilizes live-action technique to translate the atmosphere of a stadium into a cinematic visual. High-contrast lighting and a distinctively grainy aesthetic emphasize the raw speed of the players and the immediate reactions of the spectators, maintaining a kinetic pace throughout the spot.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Natural light

Industries
Basketball
Color
Jet Black
Pure White
Background

Sports Venue

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

Opinionated
OpinionatedAgency / Creative
Final Cut US
Final Cut US
Framestore - New York
Framestore - New YorkPost Production / VFX
Machine
MachineMusic / Sound
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