Adidas: Adidas Basketball "D.O.N. Issue #7"
Brand
Date
Oct 2026
Description
Adidas Basketball presents the D.O.N. Issue #7 sneaker in this cinematic commercial spot. Set within the nostalgic confines of a retro diner, the film features a dialogue-heavy narrative focused on Donovan Mitchell. The production, handled by SMUGGLER with creative guidance from The Midnight Club and Executive Creative Director Rob Barbato, leans into a 1970s aesthetic. The live-action technique captures intimate diner surroundings, intercutting wide interior shots with detailed close-ups of basketball imagery and period-accurate ephemera. Music and sound design for the campaign were provided by Squeak E Clean Studios, with additional editing by Cabin Editing.
Style
Horizontal, Cinematic, 1970s
Industries
Basketball
Color
Olive
Chocolate
Navy
Background
Café
Context
TVC / TV Commercial
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