Adidas: Backyard Legends
Brand
Date
May 2026
Description
Backyard Legends, a commercial campaign for Adidas, centres on an urgent, high-energy narrative set within a bustling urban environment. The project follows a young man navigating city streets, capturing a raw, kinetic energy through dynamic handheld camerawork. Produced by SMUGGLER, the piece utilizes cinematic framing to ground the sequence in a lively neighbourhood. Post-production services were provided by Untold Studios, with sound design by 750mph. Amber Fretton also contributed to the production.
Style
Horizontal, Cinematic, Raw
Industries
Color
Medium Grey
Jet Black
Background
Street
Context
TVC / TV Commercial
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