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Adidas Backyard Legends 2026

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Backyard Legends, a commercial campaign for Adidas, centres on an urgent, high-energy narrative set within a bustling urban environment. The project follows a young man navigating city streets, capturing a raw, kinetic energy through dynamic handheld camerawork. Produced by SMUGGLER, the piece utilizes cinematic framing to ground the sequence in a lively neighbourhood. Post-production services were provided by Untold Studios, with sound design by 750mph. Amber Fretton also contributed to the production.

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