Adidas
Backyard Legends
Brand
ProjectBackyard Legends
Date
May 2026
Description
Adidas presents Backyard Legends, a commercial campaign exploring urban movement and team coordination. The film tracks a protagonist navigating a bustling city street to rally a crew, leaning into a high-energy aesthetic that centers on authentic street culture. Produced by SMUGGLER, the project utilizes dynamic handheld camerawork and sharp cinematic framing to establish its pace. The narrative unfolds through live-action technique, with post-production handled by Untold Studios and sound design delivered by 750mph.
Style
Horizontal, Cinematic, Raw
Industries
Sportswear
Color
Medium Grey
Jet Black
Background
Street
Context
TVC / TV Commercial
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