Adidas: Anthony Edwards by his best friend Nick Maddox Trailer
Brand
Date
Apr 2025
Description
Adidas highlights the life of basketball athlete Anthony Edwards in this trailer, titled Anthony Edwards by his best friend Nick Maddox. The project explores the player's world beyond the court, offering a look at his off-season life and personal connections. The edit leans into a documentary aesthetic, utilizing raw, handheld camera work and vertical framing to capture candid moments. By prioritizing a live-action technique, the footage moves between indoor environments and basketball court settings to present an observational perspective on the athlete.
Style
Documentary, Vertical, Action, Raw
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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