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Adidas: Anthony Edwards, By His Best Friend Nick Maddox

Brand
Adidas
Date

May 2025

Description

This Adidas campaign captures the professional and personal life of basketball player Anthony Edwards through the lens of his best friend, Nick Maddox. The project sits at the intersection of sports documentary and commercial film, framing the athlete's daily routine alongside high-intensity court action. Employing a mix of cinematic sports documentary sequences and casual handheld camera perspectives, the edit transitions between training sessions and candid, behind-the-scenes interactions. The work leans into a raw, live-action technique to highlight the subject's environment, utilizing slow motion to punctuate key moments of athleticism.

Style

Documentary, Horizontal, Action, Cinematic

Techniques

Slow motion

Industries
Football (American)
Color
Jet Black
Pure White
Background

Sports Venue

Context

Brand Film / Corporate Video

Associated creatives

Leap Year Post
Leap Year Post
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