Adidas

Nov 2025

The Adidas X Moon Boot campaign introduces a technical, high-fashion collaboration that merges performance-driven sportswear with futuristic industrial aesthetics. The series leans into a sharp, minimalist visual language, utilising hard, natural light to accentuate the tactile qualities of padded fabrics, metallic textures, and aerodynamic design elements. Photographed by Julien Boudet, the imagery is set against stark, open-air concrete environments and architectural rooftop decks. The visual narrative features custom-engineered, futuristic vehicles and machinery that complement the collection's technical aesthetic. Fashion styling by Mauricio Nardi centres on form-fitting silhouettes contrasted with oversized, quilted outerwear, with hair styling by Ryo Narushima and makeup by Aurore Gibrien. The project features models Matteo Sinet and Wenli Zhao, casting by Kyra Sophie Wilhelmseder.

Vertical, Futuristic, Editorial

Sportswear

Advertising Campaign