This sportswear campaign for Adidas highlights the intersection of athletic performance and everyday style. Developed with creative agency Homeground, the project features a series of live-action portraits of individuals in various outdoor settings, including urban streets and local sports fields.
The cinematography leans into atmospheric lighting, utilizing golden hour and natural light to capture the movement and textures of the apparel. Production was handled by Somesuch, with sound and music design provided by String and Tins. Post-production and VFX were managed by RASCAL and Pineapple VFX.
