This experiential campaign for the Adidas Ultraboost highlights the sneaker's blue, yellow, and white colorway through a series of dynamic sequences. The film moves between macro product rotations, artistic graphic illustrations, and lifestyle scenes set against outdoor street environments and lowrider cars.
Produced by Schofield's Flowers, the work utilizes a clean, modern aesthetic with fast-paced cuts. The project leverages live-action technique and slow motion to showcase the textured knit design and technical details of the footwear.
