Adidas
Adidas Original Campaign
Brand
ProjectAdidas Original Campaign
Date
Mar 2025
Description
This Adidas Originals campaign leans into a cinematic, low-key aesthetic, utilising theatrical lighting to highlight movement and apparel texture. Photographed by Thibaut Grevet, the visuals capture a series of dynamic scenes set within dimly lit nightlife and performance environments. Fashion editor and stylist Ai Kamoshita focuses on the contrast of classic sportswear silhouettes against the shadows, while choreography by Jordan Robson and makeup by Chiao Li Hsu support the editorial energy. The series relies on raw, moody compositions to frame the athletic wear in motion.
Style
Vertical, Moody
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Pure White
Context
Advertising Campaign
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