Adidas: Adidas Original Campaign

Mar 2025

The Adidas Original campaign leans into a high-energy, cinematic aesthetic that captures the intersection of sportswear and nightlife. Photographed by Thibaut Grevet, the series utilizes low-key, chiaroscuro lighting to highlight the textures of tracksuits and athletic apparel while maintaining a raw, editorial feel. Working with fashion stylist Ai Kamoshita, the production emphasizes dynamic movement and collective energy. Choreographer Jordan Robson brings a focused sense of motion to the ensemble casts, while makeup artist Chiao Li Hsu contributes to the polished, moody presentation of the talent. The visuals draw on theatrical lighting to create depth and contrast across each movement-heavy frame.

Vertical, Moody, Cinematic, Action

Low-key / chiaroscuro

Advertising Campaign