Adidas: Adidas Orginals x Avirex Collaboration
Brand
Date
Oct 2025
Description
Adidas Originals and Avirex unite for this fashion campaign, blending heritage sportswear with archival streetwear aesthetics. Photographer Jimmy Fontaine captures the collection across both clean, high-key studio environments and textured, gritty urban settings, leaning into graphic compositions and minimalist silhouettes. The series features model MJ Herrera alongside secondary talent, with hair styling by Joey George, makeup by Emi Kaneko, and manicure work by Maki Sakamoto. Casting was directed by Katherine Mateo. The imagery emphasizes the tactile quality of the apparel through sharp, high-contrast studio work and deliberate, weathered environmental backdrops.
Style
Vertical, Commercial, Clean
Industries
Color
Pure White
Context
Advertising Campaign
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