Adidas
Adidas Orginals x Avirex Collaboration
Oct 2025
Adidas Originals and Avirex unite for this fashion campaign, highlighting a collection of collaborative sportswear and streetwear. Photographer Jimmy Fontaine captures the apparel across a series of studio and outdoor locations, shifting between high-key, minimalist backdrops and gritty, urban environments. The imagery emphasizes garment texture and styling, featuring model MJ Herrera and supporting talent in layered athletic wear. The aesthetic leans into a clean, commercial visual language, balanced by moments of graphic contrast and natural light. Casting was led by Katherine Mateo, with grooming and styling support from hair stylist Joey George, makeup artist Emi Kaneko, and manicurist Maki Sakamoto.
Vertical, Commercial, Clean
Sportswear
Advertising Campaign
