Adidas: Adidas | Everything is Possible LA | Kanyessa McMahon
Brand
Date
Apr 2022
Description
This brand film for Adidas, titled Everything is Possible LA, presents an intimate portrait of educator and principal Akilah Calhoun. Directed by Kanyessa McMahon, the production bridges documentary storytelling with commercial aesthetics to highlight the intersection of leadership and personal style. Captured with natural light and a clean visual approach, the film utilizes multi-panel framing and split-screen sequences to navigate school facilities and campus grounds. The work documents Calhoun’s daily environment while emphasizing the textures of her surroundings through a warm, horizontal live-action format.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Chocolate
Background
House
Context
Brand Film / Corporate Video
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