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Adidas: Adidas Americana - Jain

Brand
Adidas
Date

Jan 2022

Description

This promotional film for Adidas, titled 'Adidas Americana - Jain,' showcases a range of casual footwear and apparel through a series of rhythmic, high-energy sequences. The narrative follows individuals across various indoor and retail environments, capturing a sense of movement through naturalistic walking and dancing sequences. Produced by Standard Films with agency creative from AIMKO, the project leans into a distinct 1980s aesthetic. The work employs analogue film techniques, specifically utilising Super 8 footage and intentional grain to establish a nostalgic atmosphere, complemented by vibrant colour grading.

Style

Horizontal, Commercial, Grainy, 1980s, Nostalgic

Techniques

Analogue / film, Super 8 / 16mm, Slow motion

Industries
Sportswear
Color
Pure White
Navy
Context

Advertising Campaign, TVC / TV Commercial

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