Adidas
ADICOLOR REAL MADRID
Brand
ProjectADICOLOR REAL MADRID
Date
Dec 2024
Description
Adidas introduces the Adicolor Real Madrid collection, a fusion of heritage sportswear and contemporary lifestyle aesthetics. The campaign features athlete Jude Bellingham, highlighting the retro-inspired apparel through clean studio portraiture. Photographed by Hervas & Archer, the series utilizes directional lighting to emphasize the textures of cream and purple tracksuits, jersey details, and classic branding. The execution leans into a commercial aesthetic, characterized by a neutral palette and minimalist staging.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Cream
Lavender
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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