Adidas: ADICOLOR REAL MADRID
Brand
Date
Dec 2024
Description
Adidas introduces the Adicolor Real Madrid collection, a fusion of heritage sportswear aesthetics and club identity. Captured by photography duo Hervas & Archer, the campaign features athlete Jude Bellingham in a series of studio portraits that lean into a clean, minimalist visual language. The imagery showcases retro-inspired tracksuits and jerseys in a soft palette of cream and lilac. Utilizing natural light and directional studio lighting, the work highlights the textures of the apparel against neutral backdrops, emphasizing the collaboration through classic props and refined framing.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Cream
Lavender
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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